Andrea is a Strategy Associate at YOCTO, focused on bringing email and SMS campaigns to life with precision and care. She’s a natural project manager—efficient, independent, and driven to solve problems before they escalate. Prior to YOCTO, Andrea honed her digital marketing skills across email, SEO, content, and social media, working with brands in e-commerce, tech, and real estate. Today, she’s not only helping clients scale but also driving the agency’s high standards forward through clear communication and consistently smooth execution.

Superpower

I genuinely care about delivering quality results and supporting the success of the team and clients with dedication and commitment

What Drives You?

I’m motivated by the chance to work with a great team and contribute to exciting projects. The dynamic nature of email marketing keeps things fresh, and I love the challenge of learning and improving with every campaign

Best Work-Related Lesson You’ve Learned

One of the biggest lessons I’ve learned is the power of adaptability. There have been moments when things didn’t go as planned, but staying flexible and adjusting quickly has always helped me turn challenges into opportunities for growth

Where in the World Are You?

Bogota, Colombia – born and raised