Max is Director of Lifecycle Strategy at YOCTO, helping e-commerce brands scale with high-impact strategies across email, SMS, and lifecycle channels. With hands-on experience as a former Head of Sales at a SaaS email platform and Head of Marketing at a 7-figure DTC brand, Max combines technical know-how with deep strategic insight. Whether building complex automations or optimizing acquisition and retention funnels, Max delivers clarity and revenue lift for clients who are ready to grow fast and smart.

Superpower

Finding solutions to complex tasks and problems by diving deep into multiple data sources and solving technical difficulties.

What Drives You?

I treat every project and client as my own, deeply caring about their goals and growth. I appreciate how YOCTO dedicates itself to each client, unlike typical copy-paste agencies.

Best Work-Related Lesson You’ve Learned

Building great relationships with clients and colleagues is important, but ultimately, only your results matter the most.

Where in the World Are You?

Vinnytsia, Ukraine – born, lived abroad and other city, and moved back.