Bobi is a Lifecycle Strategist at YOCTO, partnering with high-growth e-commerce brands to turn browsers into buyers—and buyers into long-term fans. Recruited directly out of a leading digital marketing academy (where she ranked among the top students), Bobi has grown alongside the agency, sharpening her skills through hands-on strategy and relentless testing. With a fierce focus on what moves revenue, she’s known for ruthless prioritization, built-in efficiency, and a track record of big wins for fast-paced clients eager to innovate. When there’s momentum to be built, Bobi’s the one making it happen.

Superpower

Holding myself to a high standard no matter the task or the client in question.

What Drives You?

What drives me forward is 1) Driving results for my clients, 2) Helping the company grow, 3) Sharing my experience with my team and watching them grow

Best Work-Related Lesson You’ve Learned

Conflict isn’t friction; it’s a flashlight. Use it to expose problems fast and solve them together.

Where in the World Are You?

Born and raised in Macedonia.