George is the founder and CEO of YOCTO, where he builds the systems, talent, and culture that power world-class retention marketing. With a career that’s spanned both brand-side and agency leadership, he brings deep experience in performance, strategy, and growth. George is obsessed with solving the real problem—not the symptoms—and he moves fast to get there. As a member of Klaviyo’s Partner Advisory Council and host of the CEO After Dark podcast, he’s a recognized voice in ecommerce, and a hands-on leader still involved in audits, activations, and client success.

Superpower

I get energized under pressure.

What Drives You?

I’m driven by progress, high standards, and working with people who want to be great at what they do.

Best Work-Related Lesson You’ve Learned

Don’t walk when you can run.

Where in the World Are You?

Nicosia, Cyprus.