About YOCTO

YOCTO is a lifecycle marketing agency for fast-growing DTC and subscription brands. We run email, SMS and retention programs on Klaviyo and Shopify for global brands. Our mission is to become the #1 lifecycle agency for e-commerce brands in the world, and have fun on the way.

Why YOCTO

• Remote-first, European hours. No US night shifts.

• Startup pace, agency variety. You’ll have the opportunity to work across several brands.

• Learning budget to keep you growing: courses, books and tools, all on us.

About the role

As a Junior Retention Strategist, you’ll own client strategy for 5–7 client brands. You’ll set the direction, keep clients confident, and focus the team on the work that actually moves revenue.

What you’ll be doing

• Lead client strategy: Be the main client contact, define KPIs, and build lifecycle roadmaps that drive retention.

• Report with confidence: Present clear, data-driven performance reports and manage client expectations.

• Write and approve copy: Use AI as a brainstorming partner for email and SMS, and give the final green light on everything that goes out.

• Manage scope and pacing: Put your hours on the highest-ROI work, and keep track of each account’s pacing and budget in ClickUp

Who you are

• 2+ years in e-commerce or lifecycle marketing, owning client strategy or performance (agency or in-house), strong in email and SMS: segmentation, testing and optimisation.

• Commercially minded. You prioritise well and turn data into clear action.

• A problem solver. You dig into why a flow underperforms and come back with the fix, not just the question.

• Resilient. Busy weeks and tough feedback don’t throw you.

• Driven by excellence. You see how every send could be better, and you make each mistake only once.

• A step ahead. A late client approval never turns into a last-minute rush.

• Some experience mentoring others and working with design and tech teams.

• Hands-on with Klaviyo (or similar) and Shopify.

• Strong written and spoken English.

• Curious about AI and how it can make work faster and better.