Kyle is a Copywriter at YOCTO, specializing in direct-response writing that sells. His background is anything but typical: a former touring musician turned entrepreneur, Kyle built and exited a successful B2B manufacturing business before leaning into marketing full-time. Today, he brings a rare blend of creative intuition and commercial savvy to every brief, with experience spanning SaaS, B2B, D2C, and investor marketing. He’s a clear communicator, a collaborative teammate, and a copywriter who understands how words move people—and revenue.

Superpower

Empathy. You can’t write copy that inspires action, emotion, or consideration, unless you have a deep understanding of the reader, what drives them, and what they’re looking to achieve.

What Drives You?

The passion that my colleagues have for driving results for our clients. It’s refreshing to work somewhere where ‘bare minimum’ is not in our vocabulary. We don’t do things just to be doing things, the focus is always on impact.

Best Work-Related Lesson You’ve Learned

The most effective way to work is backwards. To make sure you’re not taking a winding route, you start from your desired outcomes and reverse engineer the journey back to your starting point to find the straightest path.

Where in the World Are You?

South Africa - Born, raised, and never left.