DO YOUR LIFE’S BEST WORK WITH YOCTO 👇

"I’ve grown more in 3 months here than I did in two years at my last job."

YOCTO is the agency with the largest Klaviyo book of business in EMEA and one of only 44 Klaviyo Elite Partners globally in 2026. We help fast-growing health, wellness, beauty, and subscription eCommerce brands scale through data-driven lifecycle marketing and best-in-class execution.

We’re hiring a Senior Lifecycle Strategist to design and own lifecycle programs that grow customer value, reduce churn, and scale predictable revenue for our clients.

ABOUT THE ROLE

This is a senior, hands-on strategist role. You will lead lifecycle strategy across email, SMS, and on-site messaging for multiple brands, combining data-driven frameworks with persuasive creative. You’ll set the roadmap, define tests, and partner with copy, design, analytics, and client teams to deliver measurable lifts in retention and LTV.

WHAT YOU'LL BE DOING

Lifecycle strategy & roadmap:

• Own end-to-end lifecycle plans: new lead welcome, customer onboarding, pre-delivery and post-product delivery communication, subscription related workflows, winback and reactivation flows.

• Define and reach ambitious KPIs for each client, depending on their business model and requirements.

Creative & message architecture:

• Develop audience-first messaging frameworks, segmentation strategies, and cadence plans.

• Collaborate with copy and design to craft persuasive hooks, offers, and journey-level narratives.

• Document tone, do’s/don’ts, and modular copy assets to maintain brand consistency and speed up execution.

Client leadership & delivery:

• Serve as the strategic lead for multiple client relationships; present roadmaps, results, and next steps.

• Mentor mid-level strategists and junior strategy associates - providing clear, actionable feedback.

• Maintain high ownership over delivery quality, timing, and client impact.

Test design & optimization:

• Design rigorous A/B and holdout tests with clear hypotheses and statistical thinking.

• Translate learnings into repeatable frameworks and scale winners across brands.

• Balance quick wins with long-term experiments that unlock compounding value.

WHAT YOU'LL NEED

• 5+ years of lifecycle, CRM, or retention strategy experience at an agency or in-house with ecommerce/subscription brands.

• Proven track record of creating and leading lifecycle programs that increased retention and LTV.

• Strong analytical skills: comfortable with cohort analysis, segmentation, and analysis in spreadsheets/tools.

• Deep practical knowledge of email and SMS platforms (Klaviyo experience is required).

• Excellent written and verbal communication; able to translate analysis into crisp strategic recommendations.

• High ownership, empathy for clients, and experience working in fast-moving, high-standards environments.

NICE TO HAVE

• Direct experience with subscription businesses and lifecycle monetization tactics.

• Experience managing remote, cross-functional teams.

• Prior agency experience delivering to multiple fast-growing brands simultaneously.

COMPENSATION & PERKS

This is a remote contractor role with a competitive salary. We offer:

• 22 days paid annual leave (21 + 1 birthday day), with clear expectations for being fully offline during time off.

• 7 paid sick days, plus additional paid leave for special circumstances.

• Performance-based bonuses tied to real client impact.

• Annual budget for tools, courses, memberships, and professional growth.

• Remote-first work environment (Europe preferred), flexible working arrangements, and clear ownership over deliverables.

TOOLS YOU'LL USE

• Klaviyo

• Shopify / Google Analytics / Subscription tools & spreadsheets

• Figma

• ClickUp

• Slack & Google Workspace

WHY YOCTO

This is an opportunity to lead lifecycle strategy at an agency that prioritizes measurable outcomes and rapid learning. If you want ownership, clarity, and the chance to scale retention programs that materially grow businesses - you’ll do your life’s best work here.