Mo is a Senior Lifecycle Strategist at YOCTO, where he crafts customer journeys that drive engagement, conversion, and long-term loyalty. His approach blends performance marketing discipline with human insight—thanks to his unique background in B2B sales and four years inside DTC e-commerce. Mo is especially passionate about working with founder-led subscription brands, and he brings creative flair to campaigns that mix storytelling, gamification, and behavioral psychology.

Superpower

Turning messy retention data into AI-powered workflows and briefs.

What Drives You?

Relentless, compounding improvement—every project is a chance to stretch my thinking, add a new technical skill, and level up the people around me. Continuous growth keeps me curious and sharp.

Best Work-Related Lesson You’ve Learned

Data persuades, stories stick: back every recommendation with numbers, then frame it in a narrative leaders remember.

Where in the World Are You?

Cairo, Egypt — born and raised.