Marija is YOCTO’s Director of Client Services, where she ensures that strategy, delivery, and internal alignment move in lockstep. With experience leading both agency operations and brand-side ecommerce teams, she has a sharp instinct for where to focus and when to scale. Marija brings a long-term lens to her work—investing early in people, processes, and ideas that build durable impact. She’s especially energized by brands that care deeply about their product and their customers—and is relentless in delivering a service experience to match.

Superpower

I’m not reckless, but I don’t see failure as something to fear—it’s a necessary part of building anything worthwhile. Mistakes are just part of the build. I trust that success is inevitable if you keep moving—and I help others trust that too.

What Drives You?

I’m endlessly driven by care—for people, for craft, for outcomes. Clients, customers, or team: I want them to thrive, and I love helping unlock the next level.

Best Work-Related Lesson You’ve Learned

If you’re the only one who can “do it,” you haven’t invested enough in your people or your processes.

Where in the World Are You?

Barcelona, Spain.