Lora is a Senior Strategy Associate at YOCTO with a sharp eye for detail and a knack for execution. She manages campaign and flow setup, coordinates projects in ClickUp, and provides insightful creative feedback—all while keeping client communications smooth and solutions-oriented. With a background spanning diplomacy, NGO work, and marketing across Europe, Lora brings global perspective and strategic depth to the team. She thrives on working with mission-driven DTC brands and especially enjoys creating storytelling-led automations that connect and convert.

Superpower

Turning chaos into clarity—fast. I bring structure and creativity to every campaign.

What Drives You?

I’m driven by the team I work with—collaborating with smart, supportive people pushes me to do better. I also thrive on learning, so tackling new challenges, testing ideas, and growing my skills keeps me engaged every day.

Best Work-Related Lesson You’ve Learned

Don’t wait for perfect—test, iterate, and improve.

Where in the World Are You?

Skopje, North Macedonia – born and raised, lived abroad for few years abroad.