Kyle is a Lead Copywriter at YOCTO, specializing in direct-response writing that sells. His background is anything but typical: a former touring musician turned entrepreneur, Kyle built and exited a successful B2B manufacturing business before leaning into marketing full-time. Today, he brings a rare blend of creative intuition and commercial savvy to every brief, with experience spanning SaaS, B2B, D2C, and investor marketing. He’s a clear communicator, a collaborative teammate, and a copywriter who understands how words move people—and revenue.

Superpower

I’m a clear communicator, I work quickly, and I am easy to get along with

What Drives You?

Solving real problems for clients. I love diving into consumer psychology to understand what makes people tick, then using those insights to write copy that works. Nothing beats the feeling of seeing our work make a genuine difference — both for our clients' bottom line and for their customers.

Best Work-Related Lesson You’ve Learned

When it comes to copy, clarity beats cleverness. I think Eugene Schwartz said that your copy should be like a shop window. Allowing people to see the product – if someone notices the pretty words but forgets about your product, you’ve done a bad job.

Where in the World Are You?

Zimbabwean-born, currently living in Cape Town, South Africa